# The Experience
Homegrown heritage food brand's first physical storefront.
The Joo Chiat shop opened at 374 East Coast Road after six years as a home-based business.
Its menu centres on pandan chiffon cake, ondeh ondeh cake, banoffee pie and Peranakan-inspired treats.
Honeycombers also notes savoury frozen items such as Teochew ngoh hiang and Nyonya curry midwings.
The opening marks the brand's move from home kitchen and central kitchen to a permanent retail home.
The Joo Chiat shop opened at 374 East Coast Road after six years as a home-based business.
Its menu centres on pandan chiffon cake, ondeh ondeh cake, banoffee pie and Peranakan-inspired treats.
Honeycombers also notes savoury frozen items such as Teochew ngoh hiang and Nyonya curry midwings.
The opening marks the brand's move from home kitchen and central kitchen to a permanent retail home.
Fun Fact
The brand says its first shop was designed as an extension of the founders' home, including china and features from their family home.